Built for the strike
The specialist supplier of soft plastic lure making materials... based in the United Kingdom! If you have ever wanted to design and make your own soft plastic fishing lures but have been unable to find the materials available in the UK, then you have come to the right place...
Lure Flex
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Kits
Silicone Top Pour Moulds
ColourFlex
Additives
Built by anglers, for anglers.
We stared Lure Factors for one simple reason: Freedom.
The freedom to craft lures we can truely trust, using high quality materials and putting the quality in our own hands.
That’s why we supply the best lure making materials, giving you the chance to create, customise and build lures exactly how you want them.
